Warm vs Cold Email Strategy: How to Use Both

A hand making a strategic chess move for a warm vs cold email strategy.

Think of your email outreach efforts as a specialized toolkit. Inside, you have two primary tools: one for building brand new connections and another for strengthening existing ones. Cold email is your power tool for reaching new audiences and generating leads from scratch. Warm email is your precision instrument for nurturing relationships and guiding interested prospects toward a decision. Using the wrong tool for the job leads to wasted effort and poor results. This is why a clear warm email vs cold email strategy is so critical. In this post, we’ll show you how to master both tools, so you can build a comprehensive outreach plan that connects with the right people at the right time.

Key Takeaways

Use Cold Email for Acquisition and Warm Email for Conversion: Treat them as two sides of the same coin. Use cold outreach to introduce your brand to new, targeted prospects, and once they show interest, use warm, nurturing emails to build the relationship and guide them toward a sale.
Prioritize Deliverability to Ensure Your Emails Are Seen: Even the best email is useless if it lands in spam. Before you send anything, set up your technical authentication (SPF, DKIM), clean your lists to remove bad addresses, and warm up your domain to build a strong sender reputation.
Segment Your List to Make Every Email Relevant: Stop sending one-size-fits-all messages. Group your contacts by factors like their industry, behavior, or engagement level to send highly personalized emails that speak directly to their needs, which dramatically increases your chances of getting a reply.

Cold Email vs. Warm Email: What's the Difference?

Let's clear up one of the most common points of confusion in email outreach: the difference between cold and warm emails. They might both land in an inbox, but they come from completely different places and serve unique purposes. Understanding which is which—and when to use them—is the first step to building a strategy that actually gets results. Think of them as two distinct tools in your marketing toolkit, each with its own strengths.

What is a warm email?

A warm email is exactly what it sounds like—a message sent to someone who already has a relationship with you. These aren't strangers. They’re people who have opted into your world in some way, whether by signing up for your newsletter, downloading a resource, or using your product. Because they've already shown interest, you're not starting from scratch. This type of communication is a cornerstone of inbound marketing, where you focus on nurturing existing leads and building on the connection you’ve already established. The groundwork is laid; your job is to build on it.

What is a cold email?

A cold email, on the other hand, is your introduction to someone who has never heard of you. You're reaching out without any prior contact, which makes it a classic outbound sales tactic. The goal here isn't to close a deal on the first try. It's to start a conversation. You've identified someone who you believe could benefit from what you offer, and your email is the first handshake. It requires a completely different approach because you have to earn their attention and trust from the very first line. It’s about making a strong, relevant first impression.

How their strategies differ

The core difference lies in the pre-existing relationship—or lack thereof. With warm emails, you’re building on a foundation of trust. With cold emails, you’re building that foundation from the ground up. This changes everything, from your tone to your call-to-action. Cold outreach aims to turn a stranger into an interested lead, while warm outreach works to convert that interested lead into a customer. Because of this, cold emails carry a higher risk of being marked as spam, which makes your email deliverability a top priority. Warm emails are safer and often yield more conversions for the effort you put in.

When to Use Cold vs. Warm Email

Deciding between cold and warm email isn't about picking a winner; it's about choosing the right tool for the job. Each approach serves a distinct purpose in your overall outreach strategy. Cold email is your engine for growth, helping you connect with new audiences and generate fresh leads. It’s how you introduce your business to people who have never heard of you but fit your ideal customer profile perfectly. Think of it as knocking on new doors to find opportunities.

On the other hand, warm email is all about nurturing relationships. These are messages you send to people who already know who you are—maybe they subscribed to your newsletter, downloaded an ebook, or connected with you on LinkedIn. The goal here isn't to introduce yourself, but to build on that initial flicker of interest and guide them toward becoming a loyal customer. Understanding when and how to use each type of email will help you build a powerful, well-rounded outreach strategy that both finds new leads and converts them effectively.

When to send a cold email

Cold email is your go-to when your primary goal is lead generation. It’s the most direct way to introduce your product or service to a highly targeted list of prospects who haven't engaged with you before. If you need to fill your sales pipeline with new opportunities or you’re breaking into a new market, cold outreach is essential. This strategy works best when you have a clear picture of your ideal customer and can build a list of contacts who match that profile. It’s perfect for launching large-scale, automated campaigns designed to start conversations and book meetings with potential clients who would otherwise never find you.

When to send a warm email

You should send a warm email when you want to nurture an existing connection. These recipients have already opted in or shown interest in your business in some way. Maybe they signed up for your blog, requested a demo, or downloaded a whitepaper from your site. Since they’re already familiar with your brand, the goal is to re-engage them and move them further down the sales funnel. Warm emails are perfect for sharing valuable content, announcing product updates, or offering special promotions to an audience that is already receptive to hearing from you. It’s all about building on that initial connection to foster trust and drive conversions.

How to use both together

The most effective email strategies don't choose between cold and warm outreach—they integrate them. Think of it as a one-two punch: cold email is for acquisition, and warm email is for conversion. You use cold outreach to consistently find new leads and introduce them to your brand. Once a cold lead shows interest by replying, clicking a link, or signing up for something, they move into your warm email funnel. From there, you can use a series of warm, nurturing emails to build a relationship and guide them toward a purchase. This combined approach ensures you have a steady stream of new prospects while effectively converting the ones who are already interested. When you're ready to implement this powerful duo, you'll need the right infrastructure to get started.

How to Write a High-Converting Cold Email

A successful cold email feels less like a sales pitch and more like the start of a helpful conversation. It’s not about finding a magic template that works for everyone; it’s about building a solid framework that puts the recipient first. When you show genuine interest in their world and respect their time, you’re already miles ahead of the competition. The key is to be relevant, concise, and human.

Think of your cold email as a bridge. On one side, you have a solution. On the other, you have someone who could benefit from it. Your email needs to connect those two points clearly and compellingly. This involves more than just a good product; it requires a thoughtful approach that covers everything from the subject line to your follow-up plan. Let’s walk through the essential steps to craft cold emails that people actually want to read and reply to.

Write a subject line that gets opened

Your subject line is the gatekeeper of your entire email. If it doesn’t grab attention, the rest of your message doesn’t stand a chance. The best subject lines are often short, specific, and a little intriguing without being misleading. Think less like a marketer and more like a colleague. Simple, direct lines like “Question about [Company Name]” or “Idea for [Their Goal]” can work wonders. A compelling subject line is crucial; if it's ineffective, your email won't even be opened. Personalizing it with their name or company can also make it stand out in a crowded inbox. Avoid all caps, excessive punctuation, and spammy words to stay out of the junk folder.

Personalize your message

Personalization is your most powerful tool for building a connection. It’s the difference between an email that feels like a targeted message and one that feels like spam. This goes way beyond just using a [First Name] mail merge. Effective cold emails should be tailored to the recipient's specific needs, interests, or pain points. Before you hit send, do a little research. Did they recently publish a great article on LinkedIn? Did their company just win an award? Mentioning a specific, relevant detail shows you’ve done your homework and have a genuine reason for reaching out. This small effort can dramatically increase your reply rates and set the stage for a real conversation.

Craft a clear call-to-action

Every email you send should have a clear purpose. What do you want the recipient to do next? Your call-to-action (CTA) should be simple, direct, and low-friction. Instead of asking for a 60-minute demo, which is a big commitment for a stranger, try a softer ask. A great approach is to focus on their problems rather than your product features. You could ask an interest-based question like, “Are you open to exploring how we helped [Similar Company] solve [Specific Problem]?” or suggest a brief, 15-minute chat. The goal of the first email isn’t to close a deal; it’s to start a conversation. Make it easy for them to say yes.

Plan your follow-up sequence

Most replies don’t happen after the first email. That’s why a thoughtful follow-up strategy is non-negotiable. Don't stop after sending just one email. It's best to plan a series of at least three to four follow-up emails over a few weeks, with each one providing new value. Instead of just “bumping this up,” try sharing a relevant case study, a helpful blog post, or a different perspective on their challenge. This shows persistence without being pushy and gives them more reasons to engage. A well-planned follow-up sequence respects their time while keeping the conversation alive, significantly improving your chances of getting a response.

Stay compliant

Sending cold emails is a perfectly legitimate outreach strategy, but it comes with rules. Staying compliant isn't just about avoiding legal trouble; it's about being a responsible sender and protecting your brand's reputation. In the US, the CAN-SPAM Act sets the ground rules. You must include a clear way for recipients to opt-out of future emails, provide your physical address, and use honest, non-deceptive subject lines. If you’re reaching out to people in Europe, you’ll also need to be mindful of GDPR. Building these practices into your workflow from the start ensures your outreach is both effective and ethical, which is foundational for long-term success.

How to Write an Effective Warm Email

Warm emails are all about nurturing a connection that already exists. Unlike a cold email, you’re not starting from scratch. The recipient has already shown some interest in your business, and your goal is to build on that foundation. By focusing on the relationship, personalizing your message, and getting the timing right, you can turn that initial spark of interest into a meaningful conversation.

Focus on the relationship

A warm email isn't a blind introduction. The person you're contacting has already raised their hand in some way—maybe they signed up for your newsletter or downloaded a guide. This initial interaction is your starting point. Your job is to build on that flicker of interest, not introduce yourself from scratch. Think of it less like a sales pitch and more like a follow-up conversation. The goal is to nurture that connection by showing you remember them, which helps you build trust with customers and guide them naturally toward the next step.

Use what you know to personalize

Because your recipient already knows you, you have a huge advantage: context. You can use what you know about their initial interaction to make your email incredibly relevant. Did they download your guide to B2B marketing? Your follow-up can offer a related case study. This level of email personalization shows you're paying attention and aren't just sending a generic blast. Instead of just trying to sell something, focus on being helpful. Provide content or an offer that directly addresses the interest they've already shown. This makes your email feel more like a useful resource.

Get the timing and frequency right

One of the trickiest parts of warm outreach is finding the right rhythm. You want to stay on their radar without becoming a nuisance. Sending too many emails too quickly is a surefire way to get an unsubscribe. A good rule of thumb is to plan a short series of three to four follow-ups spread out over a few weeks. Each message should add new value or present a different angle. Using an email automation tool can help you schedule these sequences so your follow-ups are consistent and timely without requiring manual effort.

Make the most of your connection

Your existing connection is your greatest asset in warm outreach. These emails are fantastic for starting conversations and keeping your brand top of mind. Since the recipient is already familiar with you, they're much more likely to open your message. Your follow-ups act as gentle reminders, ensuring your initial message doesn't get lost in a crowded inbox. The call-to-action can be softer, too. Instead of pushing for a sale, you might ask a question to encourage a reply. The goal is to make it easy for them to continue the conversation with you.

How to Improve Your Email Deliverability

Think of email deliverability as the foundation of your entire outreach strategy. It’s the measure of how many of your emails actually land in the recipient's inbox instead of getting lost or filtered into the spam folder. If your deliverability is poor, even the most perfectly crafted email is useless because no one will see it. Improving it comes down to building and protecting your sender reputation, which tells email providers like Gmail and Outlook that you’re a trustworthy source. Whether you're sending a cold pitch or a warm newsletter, solid deliverability is non-negotiable. Here are the key steps to make sure your messages get seen.

Set up email authentication

Before you send a single email, you need to handle a few technical details to prove you are who you say you are. Setting up email authentication protocols like SPF, DKIM, and DMARC is essential. Think of it as showing your ID at the door. SPF (Sender Policy Framework) lists all the servers authorized to send emails from your domain. DKIM (DomainKeys Identified Mail) adds a digital signature to your emails, verifying that the content hasn't been altered. Finally, DMARC tells receiving servers what to do if an email fails these checks. Getting these records in place is a critical first step to build trust with email providers and keep your messages out of the spam folder.

Keep your email list clean

Sending emails to invalid or outdated addresses results in a high bounce rate, which is a major red flag for email providers and can quickly damage your sender reputation. One of the most common mistakes marketers make is failing to clean their prospect list before launching a campaign. Before you send anything, run your list through an email verification service. These tools identify and remove invalid, misspelled, or temporary email addresses that are likely to bounce. Regularly cleaning your list ensures you’re only contacting valid recipients, which keeps your bounce rate low (ideally under 3%) and your sender score high. This simple step is crucial for maintaining long-term deliverability.

Scale your sending volume safely

If you have a new domain or email account, you can't just start blasting thousands of emails a day. Suddenly sending a high volume of messages is classic spammer behavior, and email providers will quickly flag your account. Instead, you need to warm up your account by starting small and gradually increasing your sending volume over several weeks. This process shows providers that you're a legitimate sender and helps you build a positive reputation. As you scale, keep a close eye on your metrics, especially your bounce rate and engagement. A dedicated infrastructure from a service like ScaledMail can help you manage this warm-up process effectively, ensuring you can scale your outreach without compromising your deliverability.

How to stay out of the spam folder

Beyond the technical setup, the content of your emails plays a huge role in deliverability. The key is to keep it human. Write in a friendly, conversational tone and avoid overly salesy language or spam trigger words. Your formatting matters, too. Make sure your emails are easy to read and look good on mobile devices, since that’s where most people will see them. Also, always include a clear and easy-to-find unsubscribe link. While it might feel like you're encouraging people to leave, hiding the link often leads to spam complaints, which are far more damaging to your sender reputation. A simple, clean email that provides value is always your best bet for landing in the inbox.

How to Segment Your Email List

Sending the same email to every single person on your list is like shouting into a crowded room and hoping the right person hears you. A much better approach is email segmentation, which is simply the practice of dividing your email list into smaller, more targeted groups. By doing this, you can send messages that are far more relevant and personal to each subscriber. This isn't just a nice-to-have; it's essential for getting your emails opened, read, and acted upon.

Think of it as having different conversations with different groups of people. You wouldn't talk to a brand new lead the same way you'd talk to a loyal customer of five years, right? Segmentation applies that same logic to your email strategy. Whether you're sending a cold outreach campaign or a warm newsletter, grouping your contacts allows you to tailor your messaging, address specific pain points, and build stronger connections. The result? Higher engagement, better deliverability, and a much healthier return on your efforts. We'll walk through a few of the most effective ways to start segmenting your list.

Segment by demographics

One of the most straightforward ways to start segmenting is by using demographics. This involves grouping your contacts based on basic information like their job title, company size, location, or age. This data helps you create messages that speak directly to a person's specific context. For example, an email targeting C-suite executives at enterprise companies should have a different tone and focus than one aimed at marketing managers at startups.

Demographic segmentation is a foundational layer of personalization. It allows you to move beyond one-size-fits-all messaging and craft content that acknowledges who your recipient is. You can gather this information through sign-up forms or by using data enrichment tools to fill in the gaps. This simple step makes your outreach feel more considered and relevant from the very first email.

Segment by user behavior

Behavioral segmentation groups people based on the actions they take—or don't take. This is where you can get really specific with your messaging. You can create segments for people who have visited your pricing page, downloaded a specific whitepaper, clicked a link in a previous email, or abandoned a shopping cart. This strategy is incredibly powerful for warm email campaigns because it allows you to send timely, relevant follow-ups based on demonstrated interest.

For instance, if someone visits a specific product page, you can send them a follow-up email with a case study related to that product. By tracking these actions, you can deliver content that aligns perfectly with each subscriber's journey. This level of personalization fosters stronger relationships and guides people toward the next logical step.

Segment by industry

For B2B outreach, segmenting your list by industry is a game-changer. Every industry has its own unique challenges, language, and priorities. A generic message that tries to appeal to everyone will likely appeal to no one. By tailoring your emails to specific sectors, you can speak directly to the pain points and goals that matter most to them. This transforms a generic cold email into a message that feels like it was written just for the receiver.

For example, the way you pitch a project management tool to a construction company will be completely different from how you'd pitch it to a software development agency. The construction firm might care about on-site coordination, while the agency is focused on sprint planning. Crafting industry-specific case studies, value propositions, and calls-to-action will make your outreach significantly more effective.

Segment by engagement level

Not everyone on your list interacts with your emails in the same way. Segmenting by engagement level helps you manage your list's health and improve deliverability. You can create groups like "highly engaged" (frequent openers and clickers), "somewhat engaged" (occasional interaction), and "inactive" (no opens or clicks in several months). Each group requires a different approach.

Your highly engaged segment is your fan base—send them your best content and exclusive offers. For the somewhat engaged, you can try different subject lines or content to capture their interest. For the inactive segment, you might run a re-engagement campaign to win them back or, if that fails, remove them from your list. Regularly cleaning your email list this way keeps your sender reputation strong and ensures your messages reach the people who actually want to hear from you.

Email Outreach Mistakes to Avoid

Sending emails is easy, but getting results is another story. Even with a solid strategy, a few common missteps can derail your entire campaign, hurting your deliverability and turning potential customers away. The good news is that these mistakes are completely avoidable once you know what to look for. Whether you're reaching out to a cold prospect or nurturing a warm lead, steering clear of these pitfalls will help you build better connections and see the results you're aiming for.

Common cold email mistakes

Cold emailing can feel like shouting into the void if you're not careful. One of the biggest mistakes is writing a boring or spammy subject line. If your subject line doesn't spark a little curiosity, your email is destined for the trash folder without ever being read. Keep it short, personal, and focused on the recipient. Another major error is failing to segment your prospect list. Sending a generic, one-size-fits-all message to hundreds of people shows you haven't done your homework. Group your prospects by industry, role, or pain point to make your outreach relevant and personal. This simple step can be the difference between starting a conversation and getting ignored.

Common warm email mistakes

When you're emailing a warm lead, you've already got your foot in the door—don't slam it shut by making a clumsy move. The most frequent mistake is sending too many emails. Bombarding someone's inbox is the fastest way to get unsubscribed or marked as spam. It's crucial to find a respectful frequency that adds value without being annoying. Another common issue is forgetting to nurture the relationship. Just because someone downloaded an ebook doesn't mean they're ready for a hard sales pitch. Continue to provide helpful content and build trust before you ask for the sale. Remember, the goal is to guide them, not rush them.

Poor data management

Your email outreach is only as good as the data behind it. Working with a messy or outdated list is a recipe for disaster. Before you send any campaign, you need to clean your list to remove invalid or inactive email addresses. Sending to bad addresses hurts your sender reputation and can get your domain blacklisted. Beyond just cleaning your data, you need to use it effectively. This means using the information you have to personalize your outreach. Combining smart segmentation with personalized details shows your recipients that you see them as more than just another name on a list, which builds trust and encourages a reply.

Ineffective follow-ups

The real magic in outreach often happens in the follow-up, yet so many people get it wrong. The biggest mistake is simply not following up at all. Statistics show that a huge number of sales reps never send a second message, leaving a massive opportunity on the table. On the flip side, following up too quickly can come across as desperate or pushy. Give your prospects at least a couple of days to respond before you send a gentle nudge. A well-timed follow-up email sequence can dramatically increase your reply rates by keeping the conversation going without overwhelming your contact. It shows persistence and genuine interest.

How to Build Your Email Infrastructure

A solid email infrastructure is the backbone of any successful outreach strategy. It’s not just about having an email address; it’s about creating a system that ensures your messages land in the inbox, allows you to scale your efforts, and gives you the data you need to improve. Whether you're sending cold emails to new prospects or nurturing warm leads, getting the foundation right is non-negotiable. Here’s how to build an infrastructure that works for you.

Choose the right tools

Your email outreach is only as strong as the tools you use. You need a platform that can handle high-volume sending, automate follow-ups, and help you verify email addresses to maintain high deliverability. Look for software that specializes in outreach and offers features designed to keep your emails out of the spam folder. The right system empowers you to reach a wider audience effectively. Your entire strategy depends on a reliable sending foundation, so it’s important to get started with a dedicated infrastructure built for performance and scale. This ensures your domain reputation stays protected while you focus on crafting the perfect message.

Set up performance tracking

You can’t improve what you don’t measure. From the very beginning, you need to track key performance indicators (KPIs) to understand how your emails are performing. Always look at your metrics and make changes to do better. Go beyond open rates and monitor actions like link clicks, replies, and conversions. This data is gold. It tells you what subject lines are working, which calls-to-action are compelling, and what content resonates with your audience. You can then use these insights to refine your approach for future campaigns. For more ideas on what to track, check out the ScaledMail blog.

Implement automation

Automation is your best friend for scaling outreach without burning out. The right tools can help you schedule, send, and track thousands of emails at once. But it’s not just about volume. Automation allows you to send emails at the best times, manage follow-up sequences intelligently, and personalize messages for different segments of your audience. For example, you can create workflows that send targeted follow-up emails automatically based on a recipient's actions. This ensures consistent communication and frees you up to focus on conversations with interested leads. To see how a dedicated infrastructure can support your automation goals, you can book a call with our team.

Monitor your performance

Building your infrastructure isn’t a one-and-done task; it requires ongoing attention. Continuously monitor your campaign performance to catch issues before they hurt your sender reputation. Keep a close eye on your open, click, and unsubscribe rates to make sure your emails are reaching inboxes and engaging your audience. This is especially critical for follow-ups. Data shows that sending follow-up emails can significantly increase reply rates, but you need to know who to follow up with and when. By regularly reviewing your metrics, you can make informed decisions, optimize your sequences, and ensure your outreach strategy remains effective over the long term.

Create Your Integrated Email Strategy

A successful email plan doesn’t live in a silo. It’s a dynamic strategy that blends different outreach methods to connect with people at every stage of their journey with your brand. By bringing warm and cold email together, setting concrete goals, and building a solid foundation for growth, you can create a powerful engine for your business. Here’s how to build an integrated strategy that works.

Combine warm and cold outreach

Think of your email strategy as having two essential parts: warm and cold outreach. Cold emails are your way of introducing yourself to people who haven’t heard of you yet. They’re perfect for generating new leads and expanding your reach. Warm emails, on the other hand, are for nurturing relationships with people who already know you—like subscribers, leads, and existing customers. The most effective plans use both. You can find new prospects with cold outreach and then use warm, targeted campaigns to guide them toward becoming loyal customers. It’s a one-two punch that covers the entire customer lifecycle.

Set clear, measurable goals

Before you send a single email, you need to know what success looks like. For cold outreach, your goals might be hitting a certain reply rate or booking a specific number of demos each month. For warm campaigns, you might track click-through rates on a new offer or the conversion rate for a product launch. Cold emailing is a numbers game, but it’s also about timing and relevance. By setting clear, measurable goals, you can track what’s working and what isn’t. Use this data to refine your subject lines, messaging, and calls to action over time. This approach helps you get started on the right foot and make smarter decisions as you grow.

Scale your outreach effectively

Sending a few dozen emails is one thing, but sending thousands requires a different level of planning. Scaling your outreach is about more than just increasing volume; it’s about maintaining quality and deliverability as you grow. This means using personalization, strategic follow-ups, and a solid technical foundation to make sure your messages land in the inbox, not the spam folder. As your lists expand, you need an infrastructure that can handle high-volume campaigns without compromising performance. If you’re ready to grow your outreach, you can book a call to discuss building an infrastructure that scales with you and keeps your sender reputation strong.

Maintain compliance as you grow

As your email program gets bigger, so does your responsibility to follow the rules. Staying compliant with regulations like the CAN-SPAM Act and GDPR isn’t just about avoiding fines—it’s about protecting your brand’s reputation and building trust with your audience. Always be transparent, provide a clear way for people to unsubscribe, and honor opt-out requests promptly. It’s also crucial to use high-quality, verified lead sources to keep your lists clean and your bounce rates low. Following the rules of email marketing is a non-negotiable part of any professional outreach strategy, so make it a priority from day one.

Frequently Asked Questions

Is sending cold email actually legal? Yes, it is, but you have to follow the rules. In the U.S., the CAN-SPAM Act sets the guidelines, which aren't as intimidating as they sound. The main things to remember are to be honest in your subject line, include your physical address, and provide a clear and simple way for people to opt-out. Following these rules isn't just about staying compliant; it's about being a responsible sender and protecting your brand's reputation.

Why can't I just use my regular Gmail or Outlook account for outreach? While you can use a standard inbox for a handful of emails, it's not built for sending messages at scale. Email providers like Gmail have strict sending limits and aggressive spam filters designed for personal use. If you suddenly start sending hundreds of emails, they'll likely flag your account, which can damage your domain's reputation and hurt your deliverability across the board. A dedicated sending infrastructure is designed to handle higher volumes safely, protecting your reputation and ensuring your messages actually land in the inbox.

How do I turn a cold contact into a warm lead? This is the core goal of a great outreach strategy. The transition happens the moment a cold contact engages with you. When someone replies to your email, clicks a link to your website, or downloads a resource you offered, they are no longer a stranger. At that point, they move from your cold outreach sequence into a warm nurturing funnel. Your communication then shifts from introduction to relationship-building, where you can share more valuable content and guide them toward the next step.

How many follow-up emails are too many? There isn't a single magic number, but a good rule of thumb is to plan a sequence of three to five messages, including your initial email. The key is to space them out over a few weeks and make sure each follow-up adds new value instead of just saying "checking in." If you haven't received a reply after that sequence, it's usually best to move on. The goal is to be persistent and helpful, not annoying.

My open rates are low. Is it my subject line or something else? A low open rate can point to a few different issues. Your subject line is definitely the first place to look, as it's the gatekeeper to your email. However, if your subject lines are solid, the problem might be deeper. Poor deliverability is a common culprit. If your emails are landing in the spam folder, no one will see them to open them. This can be caused by a poor sender reputation, a messy email list with high bounce rates, or a lack of proper email authentication.