How to Master Cold Email Response Tracking

Tracking cold email responses on an analytics dashboard with a magnifying glass.

You can write the most persuasive cold email in the world, but if it doesn't land in the inbox, it doesn't matter. And even if it does, how do you know if your message is actually connecting with people? Relying on hope isn't a strategy. A successful outreach campaign is built on a foundation of solid data, which starts with cold email response tracking. This process gives you the critical feedback loop you need to stop guessing and start making informed decisions. It shows you which subject lines grab attention, what calls to action inspire clicks, and which templates generate replies, turning your outreach into a well-oiled, predictable machine.

Key Takeaways

Your reply rate is your most important metric: While opens and clicks are useful signals, the ultimate goal is to start a conversation. Center your analysis around what prompts a response to make meaningful improvements to your campaigns.
Good deliverability is the foundation of accurate tracking: Your data is only reliable if your emails consistently reach the primary inbox. Prioritize email authentication and best sending practices to ensure your metrics reflect genuine engagement, not spam folder placement.
Turn tracking data into action with a simple workflow: Choose a tool that fits your process, set up alerts for high-interest leads, and schedule regular reports to spot trends. A consistent system is far more effective than a complicated one you ignore.

What is Cold Email Response Tracking?

Cold email response tracking is simply the process of monitoring what happens after you send an email to someone you don't know. Instead of just hitting "send" and hoping for the best, tracking gives you a clear picture of who opened your message, who clicked a link, and most importantly, who replied. It’s the difference between shouting into the void and having a data-backed conversation.

Think of it this way: you spend time crafting the perfect subject line and a compelling message. Tracking is how you find out if your efforts actually worked. It uses specialized tools to automate parts of your outreach, like personalizing messages at scale and then gathering data on every interaction. This information is gold because it tells you exactly what’s resonating with your audience and what’s falling flat. By understanding your campaign's performance, you can stop guessing and start making strategic decisions that lead to more replies and better relationships.

Key Metrics to Track

When you start tracking, it's easy to get lost in a sea of data. Focus on the metrics that truly matter for cold outreach. Your reply rate is the most important one—it tells you how many people were compelled enough by your email to respond. Also, keep an eye on your click-through rate, which shows if recipients are engaging with the links you share. Other key metrics include the time it takes for someone to reply, which can inform your follow-up timing, and which message templates get the best responses. These data points give you a direct look into what works.

Why Tracking Your Responses Matters

Tracking your responses is what turns your cold email strategy from a shot in the dark into a well-oiled machine. The data you collect gives you concrete insights into what’s effective, allowing you to refine your subject lines, tweak your call to action, and improve your overall approach. It helps you understand your audience on a deeper level. Remember, a simple tracking system you use consistently is far more valuable than a complicated one you abandon after a week. The goal is to create a feedback loop where every campaign teaches you something new, helping you achieve better results over time.

Must-Have Features in an Email Tracking Tool

Sending a cold email without tracking is like shouting into the void and hoping for the best. You have no idea if anyone heard you, let alone if they’re interested in what you have to say. The right tracking tool changes that, turning guesswork into a clear, data-driven strategy. But with so many options out there, it’s easy to get overwhelmed by flashy dashboards and long feature lists.

So, what should you actually look for? The best cold email software goes beyond simple open tracking. It gives you a complete picture of how your prospects are interacting with your messages and helps you act on that information instantly. Think of these features as your non-negotiables—the core functions that will directly impact your ability to start conversations and close deals. We’re talking about getting instant alerts, understanding which parts of your email are working, analyzing your reply rates, measuring overall engagement, and automating your next steps. Without these, you’re still just guessing. Let’s break down exactly what each of these must-have features does for you.

Real-Time Notifications

Imagine knowing the exact moment a high-value prospect opens your email or clicks on your proposal link. That’s the power of real-time notifications. Instead of waiting to check a report at the end of the day, you get an instant alert that lets you act while you’re still top of mind. This immediacy is a game-changer. It allows you to follow up with a perfectly timed phone call or a personalized message, striking while the iron is hot. This feature closes the gap between a prospect’s initial curiosity and your follow-up, dramatically increasing your chances of starting a meaningful conversation.

Open and Click Tracking

These are the foundational metrics of email tracking, and for good reason. Open tracking tells you if your subject lines are compelling enough to get noticed in a crowded inbox. A good tool will even show you how many times an email has been opened, indicating a higher level of interest. Meanwhile, link tracking shows you who is engaged enough to click for more information. This data is your first and best feedback loop. It helps you understand what resonates with your audience so you can stop guessing and start refining your approach based on what actually works.

Reply Rate Analytics

While opens and clicks are important signals, replies are the ultimate goal of any cold email campaign. A great tracking tool won’t just count your replies; it will help you analyze them. It should provide clear analytics on which email templates, subject lines, and calls to action generate the most responses. This feature helps you move beyond vanity metrics and focus on what truly drives conversations. By understanding what prompts a reply, you can double down on successful strategies and systematically improve your campaign performance over time, ensuring your efforts lead to tangible results.

Engagement Metrics

A single metric rarely tells the whole story. That’s where comprehensive engagement metrics come in. Instead of just looking at opens, clicks, and replies in isolation, the best tools combine these data points to give you a holistic view of your prospect’s interest. This helps you prioritize your follow-ups by focusing on the leads who are most actively interacting with your emails. This insight is crucial for an effective cold email strategy, as it allows you to spend your time and energy on the prospects who are most likely to convert, making your outreach efforts far more efficient.

Automation Capabilities

Tracking data is only useful if you act on it, and automation makes that process seamless and scalable. Look for a tool that lets you create automated workflows based on your tracking data. For example, you could automatically send a follow-up sequence to anyone who clicks a specific link or move a prospect to a different campaign if they open your email multiple times but don’t reply. These essential features save you countless hours of manual work, prevent leads from falling through the cracks, and ensure every prospect receives a timely and relevant follow-up.

The Best Cold Email Tracking Tools (and Their Prices)

Choosing the right tool to track your cold emails can feel overwhelming, but it's all about finding the features that match your outreach goals. A great tracking tool gives you clear insight into what’s working and what isn’t, so you can refine your strategy and connect with more prospects. Below are some of the most popular options available, each with its own unique strengths.

ScaledMail

Before you can track an open, click, or reply, your email has to land in the inbox. That’s where we come in. While the tools below focus on tracking engagement, ScaledMail provides the dedicated email infrastructure to ensure your campaigns have the highest possible deliverability. We build custom systems that support high-volume outreach, so you can send with confidence and get the most out of your tracking software. Think of us as the engine that powers your entire cold email strategy. You can explore our pricing to see how we can support your outreach efforts.

Hunter

Hunter is a fantastic tool for the initial stages of your outreach: finding and verifying email addresses. Its platform helps you locate professional emails by searching a company's website or a contact's name. The Chrome extension is particularly useful for finding contacts directly on LinkedIn. Hunter also offers a free add-on called MailTracker, which lets you see who opens your emails. The free plan is a great starting point, offering 25 searches and 50 verifications a month. For more volume, paid plans start at $49 per month.

Lemlist

If you want to make your emails stand out, Lemlist is known for its advanced personalization features. You can add custom images, videos, and unique text snippets to make each email feel one-on-one. It also handles automated follow-ups and A/B testing to help you find the most effective messaging. Lemlist is designed to help you build genuine connections at scale. After a free trial, its plans begin at $39 per user per month for core email sending features, with higher tiers available for larger campaigns.

ContactOut

ContactOut excels at finding contact information that other tools might miss, including both work and personal email addresses, as well as phone numbers. It integrates smoothly with LinkedIn through a Chrome extension, allowing you to find contact details directly from a profile. The platform also includes a search portal for finding contacts and exporting them for your campaigns. Its free plan gives you a daily allowance of emails and phone numbers, while paid plans for sales teams start at $99 per month.

Reply

Reply is a comprehensive sales engagement platform that goes beyond just email. It helps you automate outreach across multiple channels, including LinkedIn, SMS, and phone calls. The platform uses AI to assist with writing emails and provides detailed reports and A/B testing to refine your approach. It also connects with popular CRM systems to keep your data organized. Reply offers a free trial, and its paid plans for email sending start at $59 per month, with more advanced plans for multichannel outreach.

A Quick Cost Comparison

As you can see, pricing for these tools varies widely based on features and the scale of your outreach. When comparing your options, look beyond the monthly fee and consider what you truly need. A good tool should offer robust personalization, automation, and detailed analytics. Make sure it can handle the volume you need and integrates with your existing CRM. Most importantly, it should provide clear insights into your deliverability and engagement so you can make data-driven decisions.

Current Promotions

The world of cold email tools is always evolving, and it’s worth keeping an eye on other strong contenders. For example, Saleshandy is a popular choice for automating and personalizing cold email campaigns to ensure they land in the primary inbox. Another tool gaining traction is Smartlead, which is designed to help businesses scale their outreach with a focus on deliverability and efficiency. Exploring these options can give you a broader sense of what’s available in the market.

How to Choose the Right Tracking Tool for You

With so many options on the market, picking the right cold email tracking tool can feel overwhelming. The best choice for you depends on your specific needs, team size, and budget. Instead of getting lost in feature lists, focus on a few key areas. Think about how a new tool will fit into your current workflow, whether it meets legal standards, and if it provides the core functions you need to grow. Breaking it down this way makes the decision much more manageable.

Check for Key Integrations

Your cold email tool shouldn’t operate in a silo. For a smooth workflow, it needs to connect seamlessly with the other software you use every day, especially your CRM. The right integrations help you automate tasks like finding email addresses, personalizing messages, and tracking responses without constantly switching between tabs. Before you commit to a tool, make a list of your must-have integrations. A tool that works well with your existing marketing stack will save you time and prevent important data from getting lost in the shuffle.

Prioritize Data Privacy and Compliance

In the world of cold outreach, compliance isn't optional. Sending emails means handling personal data, so you need to be sure you’re following global privacy regulations like GDPR and the CAN-SPAM Act. The best cold email tools have built-in features to help you stay compliant, such as easy unsubscribe links and verification processes. When evaluating a platform, look for a clear commitment to data privacy. Choosing a tool that prioritizes compliance protects both your business and your recipients, building a foundation of trust from the very first email.

Consider Your Budget

Before you start comparing tools, decide how much you can realistically spend. Cold email software can range from affordable monthly plans to significant enterprise-level investments. Make a list of your essential features—the non-negotiables—and your nice-to-haves. This will help you find a tool that fits your needs without breaking the bank. Many platforms offer tiered plans, so you can start with a basic package and upgrade as your outreach efforts scale. Check out different pricing models to see what works for your budget and long-term goals.

Assess the Features

While integrations and price are important, the tool’s core features will determine its day-to-day value. When choosing a tool, look for essential functions like personalization, automation, A/B testing, and detailed analytics. You need to be able to schedule campaigns, track opens and replies, and understand what’s working. Scalability is also key; you want a tool that can grow with you as you expand your outreach. A platform with robust contact management and deliverability features will set you up for success from the start.

Look for a Free Trial

Reading about a tool is one thing, but using it is the best way to know if it’s a good fit. Most reputable platforms offer a free trial or a demo, and you should absolutely take advantage of it. Use this trial period to test the software’s usability and see how it works in a real-world scenario. Set up a small test campaign to see how easy it is to get started. This hands-on experience is invaluable for making an informed decision. If you have questions, don't hesitate to book a call with their team to get the answers you need.

How to Set Up Your Tracking System

Getting your tracking system in place doesn’t need to be a massive technical project. Many people make cold email tracking too complicated, but the most effective systems are simple because they’re the ones you’ll actually use consistently. The goal is to create a clear, straightforward way to see what’s working so you can do more of it. Let’s walk through the four key steps to build a tracking system that gives you actionable insights without the headache.

Install Tracking Elements

First things first, you need to make sure your emails are set up to be tracked. This usually involves two key elements: a tracking pixel for opens and tracked links for clicks. A tracking pixel is a tiny, invisible image that loads when your recipient opens the email, sending a signal back to your system. Similarly, tracked links redirect through a tracking service before sending the user to the final destination. The good news is that most modern outreach platforms handle this for you. Your main job is to ensure these features are enabled in your campaign settings before you hit send.

Configure Your Dashboard

Your dashboard is your command center for monitoring campaign performance. If you’re just starting out or sending a low volume of emails, a simple spreadsheet can work perfectly. Create columns for essential information like the contact's email, company name, first name, send date, campaign name, and status (e.g., Sent, Opened, Replied). For higher-volume campaigns, your email tool’s built-in dashboard is essential. Customize it to show the metrics that matter most to you at a glance, so you can quickly assess performance without getting lost in the data.

Create Custom Reports

A dashboard gives you a real-time view, but reports help you analyze trends over time. It's better to have a simple system you use all the time than a complex one you ignore. Instead of pulling every piece of data imaginable, create custom reports that answer specific questions. For example, you could build a report comparing the reply rates of two different subject lines or one that tracks the performance of a specific campaign over its first week. This approach turns data into decisions and helps you refine your strategy with each send.

Integrate Your CRM

Integrating your email tool with your Customer Relationship Management (CRM) system is a crucial step for scaling your outreach. This connection creates a seamless flow of information, logging every email sent, opened, and replied to directly on a contact's record. It gives anyone on your team full context for every interaction and ensures no lead falls through the cracks. When you get started with a new tool, check its integration capabilities to make sure it connects smoothly with the other software you rely on to run your business.

Go Further with Advanced Tracking Strategies

Once you have a solid tracking system in place, you can move beyond basic open and click rates. Advanced tracking is about understanding the why behind your numbers and using that information to build smarter, more effective campaigns. It’s how you turn data into better conversations and, ultimately, more conversions. By testing your approach, organizing your audience, and paying close attention to the entire communication sequence, you can refine your strategy with precision.

A/B Test Your Campaigns

You don’t have to guess what works best. A/B testing lets you compare two versions of an email to see which one performs better. By changing one variable at a time—like the subject line, the call to action, or even the opening sentence—you can gather concrete data on what captures your audience's attention. Tracking who opens, clicks, and replies to each version helps you learn what resonates. Over time, these small, data-backed adjustments lead to significant improvements in your overall response rates and help you craft a message that truly connects.

Segment Your Audience

Sending the same generic email to your entire list is a missed opportunity. Audience segmentation involves grouping your contacts based on shared characteristics, such as industry, job title, or company size. This allows you to tailor your messaging for each specific group, making your outreach far more relevant and personal. You can start with a simple spreadsheet to track your outreach, using categories like "Sent," "Opened," and "Replied (Positive)." This simple act of organizing your contacts helps you send better emails and see which segments are most receptive to your message.

Monitor Follow-up Sequences

The first email is just the beginning. Many responses come from a gentle nudge, which is why a strong follow-up strategy is essential. In fact, a well-crafted follow-up email can increase your response rate significantly. Don't just track the initial email; monitor the performance of your entire sequence. Pay attention to which follow-up message gets the most replies and at what point engagement drops off. This data tells you how persistent you should be and helps you refine the timing and content of your reminders.

Analyze Response Patterns

Your tracking data holds valuable clues about your audience's behavior. Look for patterns in your replies. How long does it typically take for someone to respond after you send an email? Do certain types of messages or offers get more positive responses than others? Analyzing these trends helps you understand your audience on a deeper level. For example, if you notice quicker replies in the morning, you can adjust your send times accordingly. Tracking these patterns allows you to make informed decisions that improve the performance of future campaigns.

Improve Deliverability for Better Results

Tracking your cold email responses is pointless if your emails never reach the inbox in the first place. That’s where deliverability comes in. Think of it as the foundation of your entire outreach strategy. Poor deliverability means your carefully crafted messages get lost in spam folders, leading to skewed data and missed opportunities. When you focus on getting your emails delivered successfully, you create a reliable baseline for tracking what truly works.

Improving your deliverability involves a few key practices: properly authenticating your domain, respecting privacy laws, avoiding spam triggers, and personalizing your messages. Each step sends positive signals to email providers like Google and Microsoft, telling them you’re a legitimate sender with valuable content. This not only increases the chances of your emails being seen but also protects your domain's reputation for the long haul. A strong sender reputation is your most valuable asset in cold outreach, ensuring your campaigns have the best possible chance of success. With a solid deliverability strategy, your tracking data becomes a much more accurate reflection of your campaign’s performance.

Authenticate Your Email

Before you send a single email, you need to set up email authentication. This is a technical but crucial step that proves to receiving servers that your emails are actually from you. By configuring records like SPF, DKIM, and DMARC, you’re essentially giving your domain a digital signature of approval. This prevents spammers from spoofing your address and immediately builds trust with inbox providers. Skipping this step is like showing up to a meeting without an ID—you look suspicious from the start. A dedicated email infrastructure from a service like ScaledMail can help manage these technical details, ensuring your domain is set up for maximum deliverability from day one.

Stay Compliant with GDPR

Global data privacy regulations like GDPR and the CAN-SPAM Act aren't just suggestions; they're rules you need to follow to stay out of trouble and maintain a good sender reputation. For cold email, this means being transparent and respectful. Always include a clear way for recipients to unsubscribe, identify yourself and your company accurately, and make sure you have a legitimate interest in contacting the person. The best cold email tools have features that help you stay compliant, but the responsibility ultimately falls on you. Adhering to these rules shows respect for your recipients and helps keep your emails out of the spam folder.

Avoid the Spam Folder

Landing in the spam folder is the fastest way to kill your campaign's effectiveness. To avoid it, you need to think like an email provider. Send your emails out gradually over time, especially from a new domain, to warm it up and build a positive sending history. Make your messages feel personal rather than like a generic blast sent to thousands. Avoid common spam triggers like excessive capitalization, flashy formatting, and buzzwords like "free" or "guaranteed." A clean, simple email with a clear message is far more likely to land in the primary inbox, where it has a chance of being read and tracked.

Optimize Your Performance

Your tracking data is a goldmine for improving deliverability. Pay close attention to your metrics to diagnose potential problems. If your open rates are consistently low, it could signal a deliverability issue or a weak subject line. If open rates are high but click-through rates are low, your email content might not be compelling enough. Use link tracking features to see exactly what resonates with your audience. By continuously analyzing your performance, you can make data-driven adjustments to your subject lines, calls to action, and overall messaging, which in turn sends better engagement signals to email providers.

Personalize Your Outreach

Personalization is one of the most powerful ways to improve both deliverability and response rates. Generic, mass emails are a red flag for spam filters, but a highly personalized message shows you’ve done your homework. Go beyond just using a first name. Reference the recipient’s company, a recent project they worked on, or a specific challenge in their industry. Sending fewer, more targeted emails often yields better results than a high-volume, generic approach. This level of detail not only captures the recipient's attention but also signals to email providers that your message is a genuine piece of communication, not spam.

Create an Effective Tracking Workflow

Having the right tools is only half the battle. To truly get the most out of your tracking data, you need a repeatable process that turns insights into action. Many people make cold email tracking too complicated, but the best systems are simple and focused on helping you send better emails. A solid workflow ensures you’re not just collecting data but using it to engage leads faster, understand what’s working, and consistently refine your approach. It’s about creating a rhythm for monitoring, responding, and optimizing your campaigns.

By building a structured workflow, you can move from reacting to individual alerts to proactively managing your entire outreach strategy. This system will help you stay organized, respond promptly, and make smarter decisions that lead to more replies and conversions. Instead of getting lost in spreadsheets, you’ll have a clear path from data point to action item, making your entire cold email process more efficient and effective.

Prepare Response Templates

When a warm lead replies, the last thing you want is to scramble for the right words. Having a set of prepared response templates allows you to reply quickly and consistently. This doesn't mean your replies should be robotic; instead, think of them as starting points you can quickly personalize. Create templates for common scenarios, like when a prospect asks for more information, wants to book a meeting, or says "not right now." This simple preparation saves you valuable time and ensures every lead gets a prompt, professional follow-up. By streamlining your communication, you can focus your energy on personalizing the key details that will close the deal.

Set Up Custom Alerts

Timing is everything in cold outreach. A lead is most engaged the moment they open or click your email, and a timely follow-up can make all the difference. Set up custom alerts in your tracking tool to get real-time notifications for key activities. You could create an alert for when a prospect opens your email three times in an hour or clicks a link to your pricing page. These automated triggers signal strong interest, allowing you to follow up while you’re still top of mind. This proactive approach helps you connect with the most interested prospects at the perfect moment, significantly increasing your chances of starting a conversation.

Schedule Performance Reports

While real-time alerts are great for immediate action, you also need to see the bigger picture. Schedule regular performance reports to analyze your campaign metrics over time. A weekly or bi-weekly report can help you track open rates, click-through rates, and reply rates across different campaigns. This is where you can spot trends and learn what works best for your audience. For example, you might notice that emails with a question in the subject line get more opens. Reviewing these reports helps you move beyond guesswork and use A/B testing to methodically improve your results with each send.

Make Decisions Based on Data

Ultimately, the goal of tracking is to make better, data-informed decisions. Your workflow should culminate in a regular review where you use your findings to refine your strategy. If your delivery rates are dropping, it’s time to check your email authentication. If open rates are low, your subject lines need work. If click-through rates are high but replies are scarce, your call to action might be unclear. Use the insights from your tracking tool to guide every aspect of your outreach. By letting the data guide your strategy, you create a powerful feedback loop that continuously improves your campaign performance.

Measure Your Success with Analytics

Once your tracking system is up and running, you’ll start collecting a ton of data. But data is just a collection of numbers until you give it meaning. The real magic happens when you analyze these metrics to understand what’s working, what isn’t, and how you can improve your campaigns. This is how you turn insights into action and, ultimately, better results. Measuring your success isn't just about looking at a dashboard; it's about asking the right questions and letting the data guide your next steps.

Define Your Key Performance Indicators (KPIs)

Before you get lost in a sea of metrics, decide what actually matters to your campaign's success. These are your Key Performance Indicators (KPIs). Many detailed tracking sheets get abandoned because they are too much work to keep updated. It's better to have a simple system you use all the time than a complex one you ignore. Start with the essentials: open rate, click-through rate, reply rate, and conversion rate. Each one tells a different part of the story, from the effectiveness of your subject line to the persuasiveness of your call to action.

Optimize for Higher Response Rates

Getting a response is the primary goal of most cold emails. If your reply rates are low, don't get discouraged—get strategic. A good follow-up email can dramatically change your results. In fact, data shows that sending two to three follow-up emails can increase your response rate by over 65%. This isn't about being pushy; it's about being persistent and giving your prospect another chance to see your message. Use your tracking tool to monitor which follow-up messages get the most replies and refine your sequence based on that data.

Analyze Your Send Times

When you send your email can be just as important as what you send. Are you reaching people when they’re most likely to be in their inbox? Your analytics can tell you. Generally, the best time to send emails is between 9 AM and 12 PM in the recipient's local time zone. As for the best days, Tuesday and Thursday usually get the most replies. Use these as a starting point, but test what works for your specific audience. A good email outreach platform will allow you to schedule sends based on time zones, ensuring your message lands at the perfect moment.

Track Your ROI

Ultimately, your cold email efforts need to contribute to your bottom line. Tracking your return on investment (ROI) helps you justify the time and resources you're putting in. Your ROI isn't just about direct sales. It could be the number of demos booked, leads generated, or new partnerships formed. Cold email tools help you automate tasks like finding addresses and tracking responses, which saves you valuable time. When calculating your ROI, be sure to factor in the value of that time saved alongside the new business you've generated.

Frequently Asked Questions

What's the most important metric to focus on when I'm just starting out? While it's tempting to get excited about open rates, your reply rate is the number that truly matters. Opens and clicks are useful indicators that your subject line and links are grabbing attention, but a reply is a real conversation. It’s the metric that tells you your message was compelling enough to make someone take action. Focusing on your

Is it okay to start tracking with a simple spreadsheet instead of a paid tool? Absolutely. If you're sending a low volume of emails, a well-organized spreadsheet is a fantastic way to start. It forces you to be intentional about who you're contacting and to manually log the outcomes. However, as you begin to scale your outreach, you'll find that a dedicated tool is essential. It will automate the tracking process, handle follow-up sequences, and provide deeper analytics that a spreadsheet just can't match, saving you a huge amount of time.

My open rates are good, but I'm not getting replies. What should I fix first? This is a very common problem, and it usually signals a disconnect between your subject line and your email's content. A great open rate means your subject line did its job, but a low reply rate suggests the message itself isn't resonating. Take a hard look at your call to action—is it crystal clear what you want the reader to do next? Also, review the body of your email to ensure the value you're offering is relevant and compelling enough to warrant a response.

How can I track my emails without coming across as intrusive or violating privacy? Tracking is a standard business practice used to improve communication, not to spy on people. The key is to be transparent and respectful. Always operate within the guidelines of privacy laws like GDPR and CAN-SPAM, which means providing a clear and easy way for people to unsubscribe from your emails. When you prioritize compliance and focus on sending relevant, valuable messages, tracking becomes a tool for understanding your audience better, not for invading their privacy.

How does an infrastructure service like ScaledMail work with a tracking tool? Think of it this way: a tracking tool can tell you if your email was opened, but it can't do anything if your email never reaches the inbox in the first place. ScaledMail provides the dedicated infrastructure that focuses on deliverability, ensuring your messages avoid the spam folder and actually arrive. We build the reliable engine that powers your campaigns, which in turn gives your tracking software accurate data to analyze. The two work together to make sure your emails are both delivered and effective.